On August 16, 1977, Presley was found dead in Graceland. The cause of death remains a subject of widespread speculation, although it seems likely that drugs played a part. An immediate cult (if cult is the way to describe millions of people) sprang up around his legacy, kept alive by the hundreds of thousands of visitors who make the pilgrimage to Graceland annually. Elvis memorabilia, much of it kitsch, is another industry in his own right. Dozens if not hundreds make a comfortable living by impersonating the King in live performance. And then there are all those Elvis sightings, reported in tabloids on a seemingly weekly basis.